In our previous blog “Why Online Communities are Necessary in 2023 and Beyond“, we discussed why online communities are key to getting your members engaged and connected with each other virtually, but what other types of systems or channels can you use to keep members connected with your association from anywhere?
The dust from the scramble for online member engagement in 2020 has finally started to settle, but as we move into the new year, it’s never been more important for membership associations to continue prioritizing online communities as their home for virtual engagement.
Thinking about restructuring your online community? Here are some ways in which you can optimize your online community and add interactive elements that encourage your members to participate.
Although several conferences and conventions have been back in person, there are others that are either still fully virtual or hybrid (a combination of in-person and virtual). In-person events and virtual events are different experiences, and there are ways to make the most out of each of them. Here are some ways you can make the most out of your experience at a virtual conference as an attendee:
It was inevitable for organizations to turn to online communities during the pandemic, as communicating digitally became the new normal across the world. Now that we are transferring to a hybrid (virtual and in-person) working environment, online communities have a new role to play. There are several benefits to having an online community for your association in general, but it is interesting to think about how community fits into your engagement strategy specifically post-COVID. Here are some ways online communities will benefit your members and staff alike:
A successful online community requires proactive community management. Community leaders need to ensure there are several checks in place to create a sustainable community and positive member experience. Here are some ways you can be proactive for your association today!
For associations, there is a general need to enhance member experience through an online platform and raise non-dues revenues. Many online communities recognize these needs and look for different ways to accommodate them. Not all online communities are the same, so we narrowed down the top three features we think benefit associations the most. When looking for a new online community, having these qualities will be important to the leaders and members of your association: